Plan 3 · SumillerPro Total · €99/mo + wine

Your in-house sommelier and your wine supplier, in one.

The complete plan: we sign your list y we become your exclusive wine supplier. Better prices, we manage your margins and you gain on average +€7 on every bottle. This is what changes on level 3.

Start with a tasting

Everything it includes

Four parts. One single service.

The wine department your restaurant can’t keep on staff: someone who chooses, signs, maintains and supplies your list.

1 · The judgement

List signed by a sommelier

The Vinario team designs your list dish by dish: 25–80 wines from small wineries tasted for your kitchen, each with its tasting note and its signature. The signature is what lets an unknown wine be ordered without fear.

2 · The technology

Digital list + pairing assistant

A bilingual web list with search and filters by appellation, type and price. The guest selects their dishes and budget and gets the sommelier’s suggestion with its reasoning. The expert waiter who never has a day off.

3 · The supply

The wine, delivered to your door

We buy direct from the winery and deliver to you with fortnightly restocking based on real turnover. Cost per bottle equal to or lower than your current distributor — with wines your competitors don’t have.

4 · The upkeep

A living list, prices up to date

What doesn’t sell gets swapped, retail prices track cost, new arrivals come in each season. A complete back office for costs and margins. Your list never goes stale again.

The economics of a bottle

Same price on your list. Seven euros less in cost.

Buying direct from the winery, with no distributor in between, the same bottle costs you less. At the same selling price on your list, you keep more margin. And because these are less commercial wines, the guest has no fixed price in mind to compare you against. Same retail price, different cost:

A red bought from your usual distributor

Traditional channel

CostGross margin

Purchase cost from the distributor18,00 €
Retail price on your list35,00 €
The guest finds it online at20–25 €
Gross margin per bottle17,00 €
Guest’s perception“I’m overpaying”

The same level of wine, bought with SumillerPro

Sumiller Pro Total

CostGross margin

Purchase cost from SumillerPro11,00 €
Retail price on your list (the same)35,00 €
Price the guest has in mindBlurry
Gross margin per bottle24,00 €
Guest’s perception“I discovered something”

How much does this leave in your venue?

Move the sliders with your real numbers. The calculation applies the margin differential per bottle and the effect of the pairing assistant, which we estimate lifts bottles sold by around 15% by reducing guest hesitation.

Bottles you sell per week 60 Extra margin per bottle 7,00 €

+2.093 €/mo

of estimated additional gross margin
including 9 extra bottles/week from the pairing assistant

How we start

From the first coffee to the first bottle sold: four weeks.

One single point of contact from start to finish. No software to configure, no change to how your floor runs.

Week 1

Tasting and diagnosis

The Vinario team visits your venue, studies your kitchen dish by dish, your average check and your current cellar. We audit what sells, what real margin it leaves and what’s surplus.

Week 2

List design

A tailored proposal with by-the-glass and bottle prices and retail prices calculated on real cost. You approve it wine by wine.

Semana 3

Digital list + pairings

We publish your bilingual list with the pairing assistant loaded: every dish from your kitchen with its wines scored by our sommeliers.

Week 4 and onwards

Supply and a living list

First delivery, floor-staff training and, from then on, fortnightly restocking and ongoing review. You manage nothing.

Is it for your restaurant?

For the restaurant that sells wine but has no one to look after it.

Not the big places with a sommelier on staff, nor the bar that never uncorks a bottle. SumillerPro is for the middle ground — which is most of Spain.

Yes, you fit if…

You sell wine by the glass and bottle, and the list weighs on your check.
Your kitchen deserves a list with judgement, but you can’t pay for a sommelier on the payroll.
Your list today is flat or generic and the guest always orders “the usual”.
You want better wine and more margin without adding another supplier to manage.

Maybe not yet, if…

You already have a sommelier on staff who designs and champions your list.
Your venue doesn’t sell wine by the bottle (only beers or the odd glass).

Transparency

How SumillerPro makes money. No small print.

In wine, trust is the product. That’s why we tell you exactly where our revenue comes from — and why each stream only grows if you do well.

01 · Service fee

From €0 (free) to €149/mo

It covers the platform (digital list, assistant, back office) and the ongoing sommelier work: reviews, turnover analysis, price updates. It’s deliberately low: we don’t want to live off software, we want to live off your wine selling.

02 · Distribution margin

The heart of the business

Vinario, our supplier, buys direct from the winery and sells to you on a 20–30% margin — less than a traditional distributor (30–40%) because it doesn’t need their sales structure: the signed list and the assistant do that job. Your cost per bottle is equal to or lower than with your current supplier, with better wines.

03 · Home delivery

The shop of your list

When a guest orders home a wine they tried at your table, SumillerPro handles the shipping and payment through Vinario. Your restaurant takes 10% of each bottle for sparking the discovery. We take the retail margin on the rest.

04 · Winery access

Curation, not a pay-to-list shelf

Wineries don’t pay to get into the catalogue — getting in is earned at the tasting. They pay an 8% commission on what sells through the restaurant network, well below the cost of their own sales rep or the margin of a large distributor. If their wine doesn’t sell, they pay nothing: it leaves the catalogue.

Live today

Traspi · El Retiro, Madrid

Suckling-lamb grill house at Lope de Rueda 44. Its list of 70 wines —from well-known commercial labels to singular small wineries, from Ribera to Tokaj— is signed by the Vinario team, live on traspi.es with the pairing assistant, and supplied through SumillerPro Total, including the “Take them home” shop. The balance between the commercial and the singular, with the assistant steering guests to the wines the restaurant earns most on.

See the Traspi list ↗

70wines on the list

2languages, ES / EN

Mixedcommercial + small wineries