SumillerPro · The sommelier your restaurant could never afford

The assistant at the table

By their dish or by their taste: the sommelier tells them what to drink.

The assistant suggests in two ways: by the dish they’re about to eat or by their taste (colour, body, fruit, budget). In two taps, the guest gets the exact wine from your list with its affinity score and the sommelier’s signed note. This is how it looks today at Traspi.

1 · Choose

Pairing suggestionsWine list · Traspi

By your dishBy your taste

1 · What are you having?

Classic potato salad Suckling-lamb croquette Roast suckling lamb Tripe, trotter and snout 85% chocolate cake

2 · Type of wine

Let the sommelier decide Red White

3 · Budget

< 25 € 25 – 45 € 45 – 75 €

Ask the sommelier →

2 · Your pairing

The sommelier suggestsFor your roast suckling lamb

Hemar 7 Meses

D.O. Ribera del Duero · Tempranillo

22,50 €

Affinity with your dish88 %

Félix says: a young-oak Ribera for everyday. Black fruit, sweet spice from the French barrel and an easy finish. My go-to red for the grill.

Would also suit you · Terroir de Zinio Crianza82 %

Another suggestion

By dish or by tasteThe guest asks for advice by the dish they’re eating or by their taste profile. Two routes to the ideal wine on your list.

The note is signedThe reason behind each pairing is written by the sommelier. Judgement with a name, not an anonymous algorithm.

Decide from the tableBilingual and on the guest’s phone: they order a wine they don’t know without waiting for staff to come by.

How it works

From your cellar to the table, from your own dashboard.

Nothing to install and no tech know-how needed: you log in, build your list and your guests have a sommelier on their phone.

Build your wine list

Add your wines with their cost, retail price and tasting profile. Each wine works out its margin instantly.

Add your brand

Your logo, your colours —derived from your brand colour— and your typeface, with a live preview. The list is yours.

Your guest asks the sommelier

By their dish or by their taste, they get on their phone the exact wine from your list with its signed reasoning. Bilingual ES/EN.

Track what you earn

Margin audit with filters and charts: see at a glance where you earn most on each bottle and where to adjust.

Why it exists

At the wine table there are three seats. And all three lose.

90% of restaurants in Spain buy their wine from two or three large distributors. It’s convenient: one order, delivery tomorrow, a year-end rebate. The price of that convenience is paid by everyone who sits down at the table.

The restaurant

A cookie-cutter list, a thin margin

The same Riojas and Ruedas as the place across the street. Wines the guest can find at the supermarket for half the price, so any honest mark-up shows. The restaurant can’t set the price it needs to protect its margin without the guest feeling overcharged.

The guest

Hesitation and mediocre wine

With no one to guide them, the guest orders “the usual Rioja” for fear of getting it wrong. They drink worse than they could, pay more than the wine is worth, and the wine experience becomes a formality.

The small winery

Excellent wine, a closed door

Producers of 20,000–60,000 bottles make extraordinary wines but have no sales rep of their own and no room in a large distributor’s catalogue, whose business is volume. They stay in niche shops.

How to work with Sumiller Pro

Start free. Move up a level whenever you want to earn more.

Three levels, each including the last: from the one you set up yourself (free) to the one where we supply the wine and you earn more on every bottle. No lock-in beyond the first season. Prices exclude VAT.

Level 1 · free

Digital Menu

Start today, on your own. Works too if you already have a sommelier on staff.

Free

€0/mo · forever

Upload your food menu and your own wines.
SumillerPro’s AI —or you— fills in tasting notes and pairings.
Bilingual digital list with your branding.
Pairing assistant for your guests.
Editor for wines, dishes and prices.
You manage the content, with your own suppliers.

Create my list free About the Digital Menu ↗

Level 2 · monthly fee

Signed List

Everything in Digital Menu, but the pairings are signed by our team. You keep your supplier.

149 €/mo

Includes everything in Digital Menu

Audit of your current list: dishes and wines.
Signed pairings: the right wine for every dish.
Reviewed several times a year with every menu change.
Professional tasting notes from the team.
Back office for prices and margins.
You keep buying from your usual suppliers.

I want the signed list About the Signed List ↗

Most chosen

Level 3 · earn more

SumillerPro Total

We become your sole wine supplier: better prices, more margin and zero hassle.

99 €/mo

+ supply · you earn on every bottle

Includes everything in Digital Menu and Signed List.
We supply all your wine, exclusively.
The best prices you’ll find anywhere.
We manage your margins so you earn more.
Small wineries, with exclusivity for your area.
Restocking based on real turnover, an always-living list.
Your in-house sommelier + supplier, in one.

Move up to SumillerPro Total See the full plan ↗

Opening a new place? We have an “Opening” starter so you launch with the cellar sorted from day one — just ask.

Who signs it

Behind every list there is a sommelier with a name.

“Every wine that makes it onto a list we sign, we’ve tasted with that particular kitchen in mind. If it doesn’t improve on what’s already there, it doesn’t go in. Our signature is on the first page.”

— Félix Lanz · Winemaker and I.F.E. sommelier · Leads the team

SumillerPro is the service brand of the Vinario team (Madrid, Chamartín): winemakers and sommeliers with years of direct relationships with small producers across Spain, and Vinario as the supplier that buys from the winery, stores and delivers. One brand, one team, one cellar.

Live today

Traspi · El Retiro, Madrid

Suckling-lamb grill house at Lope de Rueda 44. Its list of 70 wines —from well-known commercial labels to singular small wineries, from Ribera to Tokaj— is signed by the Vinario team, live on traspi.es with the pairing assistant, and supplied through SumillerPro Total, including the “Take them home” shop. The balance between the commercial and the singular, with the assistant steering guests to the wines the restaurant earns most on.

See the Traspi list ↗

70wines on the list

2languages, ES / EN

Mixedcommercial + small wineries

For wineries

Your wine, on the tables of Spain. With a name.

If you make fewer than 100,000 bottles and your wine holds up to a blind tasting, we want to try it. We’re not an endless-catalogue distributor: we’re a signed list with limited slots.

Submit my winery for tasting

Distribution with dignity, not in bulk. Your wine enters selected restaurants with its story told by a sommelier, not stacked on a shelf.
Exclusivity by area. We limit each wine to a set number of venues per neighbourhood: presence without cannibalising your direct sales or burning the brand.
Data no one else gives you. Real turnover by restaurant, which dishes your wine is ordered with and at what price it converts. Hospitality intelligence that, for a winery your size, simply doesn’t exist today.
8% commission, only on what sells. No entry fee, no minimums, no lock-in. We take the risk by tasting well.
Consolidated logistics. We group weekly orders from several wineries into a single shipment. You prepare one pallet, not twenty parcels.

FAQ

What restaurants ask us.

I have commitments with my current distributor (fridges, rebates). Can I still start?

Yes, and it’s the usual case. The Signed List plan works with your current suppliers: we redesign the list using the best of what you already buy plus new wines where there’s room. The move to SumillerPro Total, if it comes, is gradual and you decide it once the numbers convince you.

What if a wine on the list doesn’t sell?

We swap it out. The list is alive: we analyse turnover every fortnight and the team proposes replacements. With SumillerPro Total, restocking also follows real sales, so you don’t build up dead stock.

Does the pairing assistant replace my floor staff?

It complements them. It serves the guest who won’t ask and the table that decides phone in hand, and frees your team at peak times. With SumillerPro Total we train your floor staff twice a year so they can champion the list with their own judgement.

Can I keep a few “usual” wines my guests ask for?

Of course. A good list isn’t dogmatic: if your regulars ask for a particular brand and it sells, it stays. The goal is to shift the centre of gravity towards wines with a story and a margin, not to impose a catalogue.

Who is behind SumillerPro?

SumillerPro is the hospitality service brand of the Vinario team, the Madrid (Chamartín) wine project led by Félix Lanz, winemaker and I.F.E. sommelier. Vinario also acts as the official supplier: it buys from the winery, stores and delivers. One contract, one point of contact.

What happens to my list if I leave the service?

The printed list and the retail prices are yours and you keep them. The digital platform, the assistant and the signed notes are part of the active service. There’s no lock-in after the first 4-month season.

Which areas do you work in?

We offer the digital list and the signed list across all of Spain. SumillerPro Total’s supply with fortnightly restocking operates today in Madrid and the surrounding area and we’re expanding it; for the rest of Spain we assess each project as our schedule allows.

The sommelier your restaurant could never afford. Start free.

A professional sommelier for your wine list. On subscription.